Positioning Document Template

---

How to Use This Template

1. Start with the Marketecture
   • Do not work on the positioning document until you’ve done the Marketecture
   • Copy the Problem-Oriented Features to bottom of Positioning Document
2. Build in this sequence
   1. Problem-oriented features
   2. Product description
   3. Positioning statement
   4. Overarching problem
   5. Ideal solution
3. Build from the bottom up, read from the top down.

---

[Product Name]

Positioning Document

PERSONA & MARKET SEGMENT

Persona:
Market Segment:

PROBLEM
There is a problem in the industry today…

SOLUTION
The ideal solution to this problem is…

POSITIONING STATEMENT
For [persona], [product name] [verb] [problem] by [verb] [primary benefit].

PRODUCT DESCRIPTION
50 words or less

PROBLEM-ORIENTED FEATURES
1.
2.
3.
4.
5.