Data Pyramid

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Data includes raw facts or observations.

• structured data is coded in a way that makes it easy to convert into a form usable for analysis
• unstructured data refers to data that is more complex and possible stored in a format that is not easily decoded
  • E.g., raw text, video, comments on web page, text messages

Information is a collection of processed data from a variety of sources.

• can be structured or unstructured

Knowledge is a dynamic combination of experience, values, contextual information, expert insight, and grounded intuition that provides an environment and framework for evaluating and incorporating new experiences and information.

Wisdom is knowing the right thing to do.