Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act


The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act covers unsolicited commercial email messages known as spam.

  • passed in 2003
  • spam is unsolicited electronic junk mail that a user may receive
  • has both civil and criminal provisions
  • requires commercial email senders to meet certain requirements
    • Commercial messages are messages with content that advertises or promotes a product or service
  • forbids sending sexually explicit email unless it has a label or marking that identifies it as explicit

Requirements

  • Do not use false or misleading header information
  • Do not use deceptive subject lines
  • Identify the email message as a commercial advertisement
  • Include a valid physical postal address
  • Inform message recipients how to opt-out of future email messages
  • Promptly process opt-out requests
  • Monitor the actions of third parties that advertise on the sender’s behalf

Civil Provisions

  • FTC enforces the civil provisions of the CAN-SPAM Act
  • Violations of the Act are enforced by the FTC in the same way that it enforces unfair or deceptive trade practices
  • FTC also has promulgated rules for businesses to follow

Criminal Provisions

  • includes penalties for:
    • Accessing another person’s computer without permission to send spam
    • Using false information to register for multiple email accounts or domain names
    • Relaying or retransmitting spam messages through a computer to mislead others about the origin of the email
    • Harvesting email addresses or generating them through a dictionary attack
    • Taking advantage of open relays or open proxies without permission to send spam
  • U.S. Department of Justice enforces the criminal provisions
  • Criminal penalties include fines or imprisonment of up to 5 years