Characteristics of Valuable Data


  • Analyze the current financial state of the organization in terms of net profits, revenues, cash flow, assets, and liabilities
  • Increase revenues through better targeting of products and increased customer satisfaction
  • Examine existing production processes to take corrective action, improve efficiency, and lower costs
  • Develop new, automated processes that integrate harmoniously into existing workflows and reduce demands on labor
  • Gather competitive information on product and pricing decisions to stay ahead of competitors
  • Make evidence-based decisions that utilize verifiable data to maximize profits and efficiency
  • Understand business value by exploiting rapid changes in information

data hygiene refers to the processes of ensuring the cleanliness of data (i.e., that the data is relatively error-free).

Types of bad data

  • Duplicate data
  • Conflicting data
  • Incomplete data
  • Invalid data
  • Unsynchronized data

Quality data attributes

  1. Precision: how precise the data is in the context of its intended use
  2. Quality: valid when it meets the requirements of the data collection process
  3. Reliable: consistent values everywhere it is stored