Behavioral Interview Questions

Add scenario/question when I encounter one I have not planned for.

Leadership

Tell me about a time you led a cross-functional initiative.

S
- As a PMM for Waystar, I was in charge of leading cross-functional product launches
- one launch was eEstimates, the integration of our Estimate product with the Patient Payments product to surface digital estimates to patients for payment
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- I was in charge of the launch process, coordinating product readiness, sales enablement, marketing efforts, internal training, and more
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- As the lead for the launch process, I had to coordinate multiple teams to align on a due date, build a strategic launch playbook, manage a launch process blueprint, create sales enablement material, create internal training, and work with marketing to drive awareness
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PMM at Waystar for a patient payments product
Launching the Text-to-Pay feature allowing patients to make payments via SMS
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In charge of the product launch and GTM portion of launch
On the day of launch, the feature was never turned on
I though the PM was going to, he though I was
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As soon as I realized, i scheduled a meeting with PM and devs to quickly get the feature enabled
Also did a launch retro to determine why this went wrong
Took this info back to improve the launch process
- clearly defined the roles and responsibilities
Rolled out the new process org-wide
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new launch process resulted in much more effective, efficient launches
internal launch awareness was improved org-wide with a consistent and repeatable process

at Waystar, took initiative to plan meetings and get Pendo implemented org-wide
it was an internal product analytics tool to help PMs better understand user behavior
one product team was using it, others were not
- they expressed interest in this
as the PMM mainly using it, i recognized the opportunity to implement org-wide
I scheduled a meeting with top leader from VP of Product, VP of UI/UX, VP on Engineering, and more to pitch the Pendo use case
UI/UX leader loved it and help use his organizational political power to help push adoption
This was starting to get used by the UI/UX team i worked with and they expressed very positive feedback

high pressure
- product launch amid an encroaching deadline
Priority management/time management
- managing multiple launches for multiple products at the same time, while also doing ad hoc high stakes sales support, top-of-funnel marketing support, continuous competitive intelligence, sales collateral updates, messaging and positioning policy docs, and executive leadership requests
Initiative
- Pendo adoption org-wide